Center For Workers Education

for building a democratic labour movement in India

Behind the Hype of E-Commerce Pt. 1

rupeindia

— by Rahul Varman, email: rahulv[at]iitk.ac.in [1]

[The following is the first instalment of a five-part article, to appear on the following days. – Editor.]

One is at a loss for words to describe the rise and rise of e-commerce in the eyes of the ruling and middle classes as well as the mainstream media. Not a day passes without the sector capturing the headlines and prominent space. Words like e-commerce, start-ups, and digital India, and brands like Flipkart, Amazon, Ola, and Uber have become household names in no time. Massive numbers in terms of investments, valuations, etc. in the sector are being presented.

This sector is talked of as the engine of economic growth and source of ‘good’ jobs that are equal to the aspirations of the young and educated. We are also told that start-ups and e-commerce are making the nation innovative and entrepreneurial, and that, for the first…

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This entry was posted on December 1, 2016 by in Social Security and Labour Law.

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