Center For Workers Education

for building a democratic labour movement in India

Behind the Hype of E-Commerce Pt. 4

rupeindia

IV. The End Game: Towards Monopolisation and Financialisation

by Rahul Varman. email: rahulv[at]iitk.ac.in

If we summarise what we have discussed so far, it appears that apart from the hype and fantastic valuations as well as a few billionaires, e-commerce has little to offer – massive losses, degrading/unstable careers, and a regulation-evading industry. In this section we will probe deeper and attempt to make overall sense of the overarching strategy of the e-commerce industry and its investors.

First and foremost, one medium- to long-term plan that each of the dominant actors seem to be following is what is called ‘last man standing’ or ‘winner takes all’. The whole strategy is hinged on the idea that each of them will be able to finish or subdue the thers to the point twhere only one or two of them remain as dominant players. So the whole idea is to burn cash and wipe…

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This entry was posted on December 1, 2016 by in Social Security and Labour Law.

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